India is indeed “targeting” Turkey, or at least responding strongly to Turkey’s perceived pro-Pakistan stance, particularly after incidents like the Pahalgam attack and India’s “Operation Sindoor” in May 2025. This “targeting” is not a military one, but rather a diplomatic and economic pushback aimed at signaling India’s displeasure and seeking to influence Turkey’s foreign policy.

Here’s how India is doing it:

1. Diplomatic Condemnation and Strong Messaging:

• Direct Public Statements: The Indian Ministry of External Affairs (MEA) has issued strong, public statements urging Turkey to press Pakistan to end its support for cross-border terrorism. MEA spokesperson Randhir Jaiswal, for instance, explicitly stated that “relations are built on the basis of sensitivities,” signaling that Turkey’s stance on Pakistan’s role in terrorism is a critical factor in their diplomatic ties.
• Emphasizing “Mutual Sensitivity”: India has consistently highlighted that bilateral relations must be grounded in mutual sensitivity to each other’s core concerns. This is a clear diplomatic signal that Turkey’s vocal support for Pakistan on issues like Kashmir and its condemnation of Indian actions are seen as insensitive to India’s national security interests.
• Deferring Diplomatic Engagements: India has shown its displeasure by taking actions like indefinitely deferring the ceremony for the Turkish Ambassador-designate to present his Letter of Credence to India’s President. This is a significant diplomatic snub.

2. Economic Pressure and “Boycott Turkey” Campaigns:

• Revocation of Security Clearances: India has revoked the security clearance for Turkish ground-handling company Celebi Airport Services India, citing “national security concerns.” Celebi was a major player operating at several Indian airports, and this move sent a strong economic signal. While Celebi has challenged this in court, the intent from India’s side is clear.
• Calls for Trade Boycott: Following Turkey’s stance, there have been widespread public and trade-body-led “Boycott Turkey” campaigns in India.
  • Consumer Boycotts: Indians have been urged to boycott Turkish-origin goods, including popular items like apples, marble, chocolates, and skincare products.
  • Tourism Boycotts: Turkey is a popular holiday destination for Indians. Travel portals like EaseMyTrip and Ixigo have issued advisories against non-essential travel to Turkey, and some have even suspended flight and hotel bookings or promotions for Turkish destinations. This aims to hit Turkey’s tourism sector, a significant part of its economy.
  • Trader Action: Organizations like the Confederation of All India Traders (CAIT) have called for a complete halt to imports and exports with Turkey and a freeze on business deals. This has reportedly led to a decline in Turkish exports to India.
• Review of Turkish Investments and Projects: The Indian government is reportedly reviewing both active and completed Turkish-linked projects in India, particularly in infrastructure and strategic sectors, considering a “gradual and economic disengagement.”

3. Counter-balancing Alliances and Strategic Realignment:

• Deepening Ties with Turkey’s Regional Rivals: To counter Turkey’s growing influence and its alliance with Pakistan and Azerbaijan (the “Three Brothers” nexus), India has been actively strengthening its defense and strategic ties with countries that have strained relations with Turkey. These include:
  • Armenia: India has emerged as a significant defense supplier to Armenia, especially after the Nagorno-Karabakh conflict where Turkey and Azerbaijan supported Azerbaijan. India has supplied indigenous air defense systems (Akash) and other military equipment.
  • Greece and Cyprus: India is also enhancing cooperation with Greece and Cyprus, both of whom have long-standing disputes with Turkey.
  • UAE and Israel: India’s close and growing partnerships with the UAE and Israel are also seen in part as a counter to Turkey’s pan-Islamist and pro-Pakistan narrative.
• Leveraging Multilateral Forums: While India strives for strategic autonomy, it also uses its presence in global forums like the G20 to engage with countries and subtly counter narratives that are detrimental to its interests. The India-Middle East-Europe Economic Corridor (IMEC) is also seen as a project that bypasses Turkey, undercutting its traditional role as a land bridge between Europe and Asia.

India’s actions reflect a clear message that Turkey’s overt support for Pakistan on issues sensitive to India, particularly cross-border terrorism and Kashmir, will have consequences for bilateral relations, both diplomatically and economically. India is leveraging its growing economic clout and strategic partnerships to exert pressure and safeguard its national interests.