Built to Last : Successful Habits of Visionary Companies book summary
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In "Built to Last: Successful Habits of Visionary Companies," authors James C. Collins and Jerry I. Porras explore the characteristics that distinguish long-lasting, visionary companies from their counterparts. The book draws on a six-year research project, identifying 18 exceptional companies, inclRead more
In “Built to Last: Successful Habits of Visionary Companies,” authors James C. Collins and Jerry I. Porras explore the characteristics that distinguish long-lasting, visionary companies from their counterparts. The book draws on a six-year research project, identifying 18 exceptional companies, including industry giants like 3M, Boeing, and Johnson & Johnson.
Key Takeaways:
- Clock Building, Not Time Telling: Visionary companies focus on building enduring institutions rather than just solving immediate problems. They operate with a “clock building” mindset, investing in timeless core principles that guide them over the long term.
- Preserve the Core, Stimulate Progress: Visionary companies maintain a steadfast commitment to their core values and purpose while encouraging adaptive change and progress in their practices. They manage to balance stability with innovation.
- Big, Hairy, Audacious Goals (BHAGs): Successful companies set audacious, long-term goals that inspire and motivate. BHAGs serve as a rallying point, providing a clear and compelling vision that aligns the organization.
- Cult-like Cultures: Visionary companies cultivate strong cultures that endure through time. These cultures often outlast the original leaders and become embedded in the fabric of the organization.
- Tyranny of the OR, Embrace the Genius of the AND: Instead of accepting trade-offs between seemingly conflicting ideas, visionary companies find ways to embrace both. They reject the idea of choosing between alternatives and strive for a synthesis that combines the best of both worlds.
- Built-to-Last Companies are More Than Just a Product: Visionary companies focus on more than just making a profit or producing a specific product. They emphasize creating value for all stakeholders and contributing positively to society.
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