How North Korea is trying to attract Russian tourists
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North Korea Intensifies Efforts to Attract Russian Tourists Pyongyang is actively courting Russian visitors as part of a concerted strategy to revitalize its tourism sector and secure vital foreign currency. This initiative, marked by the reopening of borders specifically to Russians and the developRead more
North Korea Intensifies Efforts to Attract Russian Tourists
See lessPyongyang is actively courting Russian visitors as part of a concerted strategy to revitalize its tourism sector and secure vital foreign currency. This initiative, marked by the reopening of borders specifically to Russians and the development of new tourism infrastructure, underscores the deepening relationship between the two countries.
The Wonsan-Kalma Coastal Tourist Zone
A centerpiece of North Korea’s efforts is the recently completed Wonsan-Kalma Coastal Tourist Zone on the east coast. This expansive resort, inaugurated in late June 2025, is a key component of North Korea’s strategy to draw Russian tourists. Featuring hotels, restaurants, shopping centers, a water park, and accommodations for approximately 20,000 people, the zone is explicitly designed with Russian visitors in mind. The presence of Russian Ambassador Alexander Matsegora at the opening ceremony highlighted the target audience for the development.
High-Level Diplomatic Engagement and Facilitation
The push for Russian tourism is supported by high-level diplomatic cooperation. Following the signing of a “comprehensive strategic partnership” treaty in June 2024, officials from both nations have focused on expanding people-to-people exchanges.
Russian Foreign Minister Sergei Lavrov’s visit to Wonsan in July 2025 further emphasized the commitment to boosting tourism. During his visit, Lavrov pledged that Russia would facilitate increased tourist flows to the new resort, including efforts to resolve air travel arrangements.
Resumption of Travel and Specific Initiatives
North Korea reopened its borders to international tourism in February 2024, with Russian visitors being the first to be admitted following the COVID-19 pandemic restrictions. This preferential treatment signals North Korea’s strategic prioritization of Russian tourism.
Specific measures aimed at improving accessibility for Russian travelers include:
* Resumption of Direct Transport: The resumption of direct passenger rail service between the two nations, coupled with discussions about establishing direct air routes from Moscow to Pyongyang and Vladivostok to Wonsan, aims to make travel more convenient.
* Targeted Tour Packages: Russian travel agencies have already begun offering specific tour packages, including vacation programs for children, to destinations such as Pyongyang, Wonsan, and the Masikryong ski resort.
Economic and Political Motivations
North Korea views tourism as a significant avenue for earning foreign currency, particularly as the country faces international sanctions. The focus on attracting Russian tourists aligns with the broader strengthening of political and economic ties between Pyongyang and Moscow. By welcoming Russian delegations and tourists, North Korea aims to bolster its struggling economy while leveraging its relationship with Russia amidst political isolation from much of the international community.